Discover

I apply a variety of formal to informal human centred research methodologies to understand customer's pains, wants and behaviours.

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Sandro Brito
Define

I apply Design Thinking methods to make sense of research and arrive at a definite, prioritised set of problem statements.

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Sandro Brito
Ideate

I ideate around those main problem statements and develop several hypotheses into value propositions to be tested.

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Sandro Brito
Test

 I test with users and then analyse and synthesise the findings and come up with a recommendation for the business and iterate.

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Sandro Brito