I DESIGN SERVICES & PRODUCTS BASED ON REAL CUSTOMERS' INSIGHTS

 

How I do it

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1. DISCOVER

I apply a variety of formal to informal human centred research methodologies to understand customer's pains, wants and behaviours.

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2. DEFINE

I apply Design Thinking methods and Service Design principles to solve complex problems by making sense of qualitative and quantitative and arrive at a definite, prioritised set of problem statements.

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3.Develop

I ideate around those main problem statements and develop several hypotheses for ways of  addressing them. I narrow down the set of ideas into value propositions that can be prototyped and tested.

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3. Deliver

I develop the correct fidelity prototype to test the hypotheses and get them tested. I analyse and synthesise the findings and come up with a recommendation for the business and iterate.

 

“Sandro is a big thinker with a difference... he’s a big doer too!”

— George Mayou, Design Director at fjord

 

Projects

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Helping hands

How might we enable our customers to achieve their DIY goals?

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Physical+Digital

How might we bridge the experience gap between physical retail experiences and digital content/ecom experiences

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Visa Momentum

How might we improve the retail checkout experience without sacrificing security and trust?

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Visa TypePay

How might we enable p2p payments outside banking apps?

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In-store digital assitant

How might we help customers in-store with their most common queries without engaging with a colleague?

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JLR customer portal

How might we address the needs of our customers post-purchase until the purchase of their next vehicle?

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Visa ID

How might we enable anyone to easily use financial services from visa or partners?

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Visa bolt

How might we enable p2p payments outside banking apps?

 

Brands I've worked with

 

About

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Having worked in both agency-side and client-side, I have extensive mobile design and financial services background work and now focus more on making sure businesses build the right product for their customers.
I thrive when working with a team for the benefit of the customers and the business and take a special interest in workshop facilitation where I put to use of my talent for making people realise their creative and problem-solving potential.